A “gripping” ( The Washington Post ) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the tricks and sleights of hand that in multilevel marketing are simply the rules of doing business.”— The New York Times Book Review (Editors’ Choice) A BEST BOOK OF THE YEAR: THE WASHINGTON POST , NPR, PUBLISHERS WEEKLY Companies like Amway, Mary Kay, and Herbalife advertise the world’s greatest opportunity: the chance to be your own boss via an enigmatic business model called multilevel marketing, or MLM. They offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and—most precious of all—financial freedom. If, that is, you’re willing to shell out for expensive products and recruit everyone you know to buy them, and if they recruit everyone they know, too, thus creating the “multiple levels” of MLM. Overwhelming evidence suggests that most people lose money in multilevel marketing, and that many MLM companies are pyramid schemes. Yet the industry’s origins, tied to right-wing ideologues like Ronald Reagan, have escaped public scrutiny. MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, and teachers—anyone who has been left behind by rising inequality. In Little Bosses Everywhere , journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net, then profiting from the chaos. Along the way, Read delves into the stories of those devastated by the majority-female industry: a veteran in Florida searching for healing; a young mom in Texas struggling to feed her children; a waitress scraping by in Brooklyn. A wild trip down an endless rabbit hole of greed and exploitation, Little Bosses Everywhere exposes multilevel marketing as American capitalism’s stealthiest PR campaign, a cunning grift that has shaped nearly everything about how we live, and whose ultimate target is democracy itself.

Recommended on 1 episode:

Everything Wrong With the Internet and How to Fix It

Ragebait, sponcon, A.I. slop — the internet of 2026 makes a lot of us nostalgic for the internet of 10 or 15 years ago. What exactly went wrong here? How did the early promise of the internet get so twisted? And what exactly is wrong here? What kinds of policies could actually make our digital lives meaningfully better? Cory Doctorow and Tim Wu have two different theories of the case, which I thought would be interesting to put in conversation together. Doctorow is a science fiction writer, an activist with the Electronic Frontier Foundation and the author of “Enshittification: Why Everything Suddenly Got Worse and What to Do About It.” Wu is a law professor who worked on technology policy in the Biden White House; his latest book is “The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity.” In this conversation, we discuss their different frameworks, and how they connect to all kinds of issues that plague the modern internet: the feeling that we’re being manipulated; the deranging of our politics; the squeezing of small businesses and creators; the deluge of spam and fraud; the constant surveillance and privacy risks; the quiet rise of algorithmic pricing; and the dehumanization of work. And they lay out the policies that they think would go furthest in making all these different aspects of our digital lives better.

Books recommended:

• 📕  The Rise and Fall of the Great Powers: Economic Change and Military Conflict from 1500 to 2000 by Paul Kennedy
• 📘  Small Is Beautiful [Paperback] [Jan 01, 1993] E F Schumacher by E.F. Schumacher
• 📗  Manipulation: What It Is, Why It's Bad, What to Do About It by Cass R. Sunstein
• 📙  Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism by Sarah Wynn-Williams
• 📕  Little Bosses Everywhere: How the Pyramid Scheme Shaped America by Bridget Read
• 📘  Jules, Penny & The Rooster by Daniel Pinkwater, Elizabeth Story

Cory Doctorow , Tim Wu Feb. 6, 2026 6 books recommended

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