Chris Hayes

Attention is working in really unusual ways this election cycle. Graham Platner, a political unknown a year ago, ended up dominating his Senate primary against Maine’s sitting governor – even as his campaign was rocked by a series of scandals. James Talarico also seemed to come out of nowhere to become the Democratic nominee for Senate in Texas. Jon Ossoff has ginned up a ton of excitement as a potential 2028 presidential contender, in part because of his viral videos. Meanwhile, the former reality TV personality Spencer Pratt became a political star on X during his bid to become mayor of Los Angeles and yet failed to make the runoff. All of this has a lot of lessons for how attention is working right now in American politics. So I wanted to have on my favorite person to talk to on this topic. Chris Hayes is the host of “All In With Chris Hayes” on MS NOW and the author of “The Sirens’ Call: How Attention Became the World’s Most Endangered Resource.”

Zohran Mamdani created a new anti-establishment playbook – in his use of social video, his focus on affordability and his position on Israel.   His assumed victory in New York City’s Democratic mayoral primary, trouncing the former governor Andrew Cuomo, was one of the biggest political upsets in years. And while the electorate in this case is pretty specific, I think it still points to some tectonic changes in Democratic politics.  My friend Chris Hayes, the host of MSNBC’s “All In With Chris Hayes,” came on the show earlier this year to talk about his book “The Sirens’ Call,” which is all about how social media and the new attention economy are shaping politics. So I wanted to bring him back for a sequel, to get “The Sirens’ Call” take on Mamdani’s victory, and Hayes’s insights as a born-and-raised New Yorker, with a deep feel for both the city’s politics and the broader Democratic Party. This episode contains strong language.

Trump is a master at wielding attention. He’s been owning news cycles and squatting in Americans’ minds for much of the last decade. And for his second term he has an ally in Elon Musk, a man with a similar uncanny skill set. Trump and Musk seem to have figured out something about how attention works in our fragmented media age — and how to use it for political and cultural power — that Democrats simply haven’t. So what is it? What do they understand about attention that their opponents don’t? Chris Hayes is the host of MSNBC’s “All In,” and has written a forthcoming book, “The Sirens' Call: How Attention Became the World's Most Endangered Resource.” And he’s a brilliant thinker on how our modern attention economy works and what it’s doing to our politics. We discuss what Hayes sees as a revolution happening to our attention, which he compares to the Industrial Revolution in its scale and impact; why the old rules about attention in politics no longer apply; the key insight Trump had about attention that fueled his rise; why Musk didn’t really overpay for Twitter; and how Democrats can compete in this new attentional world.

Nothing like a newborn and paternity leave to leave you feeling a bit out of the loop. So for my first podcast back since October, I wanted to wander through the thickets of where we are politically and how we got here. Because where we are is strange: the Omicron wave and the breakdown of the liberal Covid consensus that preceded it; a hot economy with low unemployment, rising wages and high inflation; a Build Back Better bill for which the eventual compromise seems obvious even as the legislation is stalled; the anniversary of Jan. 6, which comes as both of the Democrats’ major democracy bills are languishing; and a Biden administration that has passed big, popular policies, only to watch its poll numbers fall. Chris Hayes is the host of MSNBC’s “All In” and the podcast “Why Is This Happening?” He’s also one of my favorite people to process politics with, so I asked him to help me track back through the past few months of the news and look into how 2022 could be better.