Kyla Scanlon

Donald Trump and Zohran Mamdani are both proof of how the ability to capture attention is power. And the attention economy isn’t reshaping just politics; it’s also reshaping the actual economy: the crypto market, A.I. venture capital, and how people, especially Gen Z, are making career decisions. Kyla Scanlon has emerged as a leading theorist on the economics of attention and is herself a member of Gen Z. She is the author of the book “In This Economy?” and Kyla’s Newsletter on Substack. I asked her on the show to walk us through her theory of the attention economy. This episode contains strong language.