How authoritarian and racist discourse functions A classic book that analyzes and defines media appeals specific to American pro-fascist and anti-Semite agitators of the 1940s, such as the application of psychosocial manipulation for political ends. The book details psychological deceits that idealogues or authoritarians commonly used. The techniques are grouped under the headings "Discontent", "The Opponent", "The Movement" and "The Leader". The authors demonstrate repetitive patterns commonly utilized, such as turning unfocused social discontent towards a targeted enemy. The agitator positions himself as a unifying presence: he is the ideal, the only leader capable of freeing his audience from the perceived enemy. Yet, as the authors demonstrate, he is a shallow person who creates social or racial disharmony, thereby reinforcing that his leadership is needed. The authors believed fascist tendencies in America were at an early stage in the 1940s, but warned a time might come when Americans could and would be "susceptible to ... [the] psychological manipulation" of a rabble rouser. A book once again relevant in the Trump era, as made clear by Alberto Toscano's new introduction.

Recommended on 1 episode:

Tucker Carlson, Nick Fuentes and the Right’s ‘Groyper’ Problem

Is this the future of MAGA? Tucker Carlson’s interview with the white nationalist influencer Nick Fuentes has caused a firestorm on the right. Carlson and Fuentes’s friendly chat about American Jews — whether they fit into this country or were loyal to Israel above all — was the kind of conversation that for decades would have been unimaginable among mainstream figures in politics. And by crossing that line, Carlson was making a statement — about the power of Fuentes’s movement and the future of MAGA. To help me think through this, I wanted to talk to the political writer John Ganz. He’s studied the roots of antisemitism on the right and has followed the evolution of MAGA closely. He’s behind the newsletter Unpopular Front and the author of “When the Clock Broke: Con Men, Conspiracists, and How America Cracked Up in the Early 1990s.” This episode contains strong language.

Books recommended:

• 📕  Taking America Back: The Conservative Movement and the Far Right by David Austin Walsh
• 📘  Furious Minds: The Making of the MAGA New Right by Laura K. Field
• 📗  Prophets of Deceit: A Study of the Techniques of the American Agitator by Leo Lowenthal, Norbert Guterman, Alberto Toscano, Max Horkheimer, Herbert Marcuse

John Ganz Nov. 14, 2025 3 books recommended

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